Win People to Your Way of Thinking

Principle 1
The only way to get the best of an argument is to avoid it.

Principle 2
Show respect for the other person's opinion. Never say, "You're wrong."

Principle 3
If you are wrong, admit it quickly and emphatically.

Principle 4
Begin in a friendly way.

Principle 5
Get the other person saying "yes, yes" immediately.

Principle 6
Let the other person do a great deal of the talking.

Principle 7
Let the other person feel that the idea is his or hers.

Principle 8
Try honestly to see things from the other person's point of view.

Principle 9
Be sympathetic with the other person's idea and desires.

Principle 10
Appeal to the nobler motives.

Principle 11
Dramatize your ideas.

Principle 12
Throw down a challenge.